Founding member and consultant in FOCUS E. C.

Degree in Information Science from the Unversitat Autónoma de Barcelona and PDG from IESE

jmalonso@focusestrategias.com

Charges and past activities:

• Founding partner and CEO of Alta Definicion (11 years)
• Founding member and president of Planners, current Added Value.
• He has taught courses and seminars in the Faculty of Communication Sciences (UAB) School of Economics (UPV), and School of Psychology (UB)

He has taught courses and seminars in the Faculty of Communication Sciences (UAB) School of Economics (UPV), and School of Psychology (UB). Has driven the development of unique methods of Affinity Positioning for undifferentiated products and services. A pioneer in Spain in account planning work, with contributions recognized both in connection with consumer insights, as in the creative concepts and empowering creative teams. Creator of the method IFocus © Assessment Marks. He has published essays on media and brands in various professional journals.

He has developed communication strategies for leading advertisers from sectors of Food, Beverage, Cleaning, Automotive, Airlines, Business Administration, tourism sector, Public Transportation, Media, Financial Services, Insurance, Toiletries Cosmetics and Perfumes, Fashion, Pet Foods. .. With award-winning papers in various national and international competitions.

The Sol Festival Jury Award and EFI. AEDEMO member with membership number 104, and collegiate No 238 of College Publictaris i Relacions Publiques de Catalunya.

@jomial26

 

Focus E.C. Associate Consultant

Degree in Communication Sciences, Edik Mk. from ESADE and PDG from IESE

xaviersole@focusestrategias.com

Charges and past activities:

He has directed advertising agencies, Mk Direct and Interactive, which provides a deep understanding of the different tools in the world of communication.

Formerly Director of Expansion EuroRSCG Spain, Director of Euro RSCG Barcelona and Euro RSCG Health Care Spain, director of The Sales Machine (Direct Mk ) and BCN Inedita (one of the pioneering ad agencies in on-line communication).

Responsible for international accounts in Casadevall Pedreño, coordinating, among others, the accounts of Sara Lee International, Seat International and Coca-Cola and US-Hispanic market. He has developed communications strategies for major mass market accounts and services. Introducer communication skills of mass market in Health Care.

@xsole

Focus E.C. Associate Consultant

BA in Sociology, specializing in culture and communication and BA in Political Science and Administration, both from the UAB

Ignacio@focusestrategias.com

Charges and past activities:

Client Manager at Kantar Worldpanel in Spain and England, specialized in consumer understanding and insights generation for large firms of Textile Market and FMCG.

Training Manager in Kantar WorldpanelSpain, helping Account Executives in the acquisition of knowledge and skills in the analysis and the improvement of their insights

Creator of the sociological method called BRAND EXPANDER for the promotion of brands.

Manager of corporate communications projects for TMB and Mutua Universal.

@ignacio_a_g_